ViDe Insight Asia| Backend Developer | 2019 - 2022

  • Architected and developed e-commerce and Content Management Systems (CMS) using PHP, enabling merchants to seamlessly manage shopping mall content while ensuring optimal SEO discoverability.
  • Engineered interactive marketing campaign sites for luxury brands , incorporating gamification, information delivery, user acquisition, and seamless online-to-offline (O2O) interactions.
  • Designed database schemas and backend APIs , and later driven the transition toward a decoupled frontend-backend architecture, significantly enhancing development efficiency and user experience.
  • Explored and prototyped emerging technologies to drive business diversification; built a live-streaming chat platform proof-of-concept (PoC) leveraging Golang, cloud services, and modern frontend frameworks.

ViDe Insight Asia| Senior Programmer/Full-stack Developer | 2022 - 2024

  • Standardized repeated frontend patterns into reusable starters and configuration-driven runtime setups, reducing hardcoded project differences and improving maintainability.
  • Spearheaded the integration of Image Recognition technology , handling model training and deployment to fulfill business requirements, effectively removing third-party API dependencies and reducing development costs.
  • Refactored and consolidated legacy frontend and backend codebases into highly reusable modules and architectures, significantly boosting overall product development velocity.
  • Consistently delivered a high volume of short- to mid-cycle projects across campaign microsites, campaign admin tools, O2O redemption flows, and internal systems.
  • Collaborated closely with product, design, and external partners on requirement alignment, API / data-format integration, domain onboarding, issue triage, and production delivery; supported deployment tasks and cloud-service asset management in selected projects.

ViDe Insight Asia(mainland) | Senior Programmer/Full-stack Developer | 2024 - 2025

  • Partnered with cross-border team members to architect an internal enterprise management system; co-designed a robust permission model covering authentication, menu access, role-based access control (RBAC), and user groups, supporting both route guards and component-level access control.
  • Implemented core platform interfaces and engineered a shared request layer featuring centralized error-handling, token management, response validation, and global error interception to elevate engineering quality and cross-module maintainability.
  • Developed a highly configurable low-code interactive template editor supporting multiple template types, multi-stage editing, asset upload, live preview, drag-and-drop layouts, and step-based save flows.